Years ago, while one of the first employees at monday.com, I watched the company grow from 20 people to hundreds in just a few years. As I built and led teams, I began to see that the real challenge wasn’t just productivity, it was people. Behind every ambitious goal were individuals facing self-doubt, burnout, and quiet struggles that no tool or HR process could truly solve.

That realization led me to start DreamTeam, a platform that helped companies build stronger, more connected teams. But after years of building, I faced my own turning point. I had gained weight, lost balance, and found myself in poor mental health.

Therapy became the process that helped me rebuild. I lost 20 kilos, regained stability, and learned what it really means to grow. It wasn’t quick or linear, it was continuous.

Then came October 7th, a moment that changed everything for all of us. I saw how collective trauma and daily uncertainty affected people’s minds, relationships, and resilience. It was clear that mental health care needed to evolve, not just for patients, but for therapists who guide them.

That’s why I founded SuperGuide, a platform to help therapists deliver care that continues between sessions. We’re building tools that extend empathy with AI, empower therapists to understand and support their patients better, and make therapy a continuous journey of growth for everyone involved.